The time is now for embracing a new natural.

In our resource-constrained world, we are overdue for a sustainable alternative to natural ingredients. The farming of natural ingredients for use in skincare puts increasing pressure on limited natural resources, with ingredients being pulled from the earth on an industrial scale and leaving a significant carbon footprint behind. Sustainably brewed natural molecules is the answer to the new natural that we need for our skincare essentials.

Sustainably brewed natural molecules is the seismic shift we need.

Brewed bio-based molecules, made with renewable inputs, decrease the need for farming and extraction, all of which have real implications for the planet. It also reduces the carbon footprint of lengthy global supply chains.

The beauty of this new generation of natural ingredients is that they are identical to ingredients found in nature, and typically healthier, while their environmental impact is much lower.

It is the same technology that is driving many sustainability efforts in industries such as food and fashion.

Tiny Associates exists to meet the needs of our planet and health. We never compromise what’s possible for what’s easy.

Selected to the Positive Luxury’s programme.

The Programme identifies and supports young, innovative companies, helping the luxury industry adapt and reshape itself to ensure a sustainable future.

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This is the biology revolution — the post-natural movement.

Our Commitment

We acknowledge that we can do more. Making sustainable products is difficult. To this end, Tiny Associates is also working on other internal sustainability-related projects.


Tiny Associates would like to deploy the most sustainable packaging solution possible. For a lack of a better alternative, we currently commit ourselves to remove the same amount of plastic from the ocean as is used in the packaging for our creams.


We are also committed to using as many biodegradable molecules as possible in our products. Currently, approximately 40% of the molecules we use are biodegradable according to the OECD standard.

Our Commitment

We acknowledge that we can do more. Making sustainable products is difficult. To this end, Tiny Associates is also working on other internal sustainability-related projects.


Tiny Associates would like to deploy the most sustainable packaging solution possible. For a lack of a better alternative, we currently commit ourselves to remove the same amount of plastic from the ocean as is used in the packaging for our creams.


We are also committed to using as many biodegradable molecules as possible in our products. Currently, approximately 40% of the molecules we use are biodegradable according to the OECD standard.

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